I was responsible for creating and optimizing B2B and B2C products that help lawyers and legal departments easily execute complex tasks. I lead the end-to-end design process, from defining problems and goals, testing hypotheses, prototyping solutions, to launching and measuring success. My biggest challenge was to raise the company's UX maturity; I've developed internal design processes, created design systems for the product and marketing teams and became responsible for the quality of the product’s experience.
2018 — 2022
UI/UX, Webflow Dev.
Helped Brazilian and international clients generate more business opportunities by creating or redesigning their websites, focusing on engaging visitors and converting them into qualified leads. As a Webflow developer, I was able to deliver a website 99% faithful to the interfaces I designed in Figma.
2016 — 2019
Brand Designer, Web Designer
Designed visual identities and landing pages for a variety of marketing courses and conferences.
2015 — 2019
Freelance Art Director
@ Ok Intercâmbio
Designed social media posts, banners and other graphic materials for this travel agency.
2014 — 2015
Designed social media posts, phone cases and other graphic materials for this mobile phone accessories startup.
2014 — 2014
Designed websites for a wide range of clients in this Web Design agency.